CUSTOMER DATA PLATFORM
Know every user
not just every click.
Unify website, mobile app, and backend events into one live profile so growing teams can trigger timely engagement without heavy CRM tooling.
Jane Smith
usr_9x4k2
Active NowAttributes
Live Activity
Everything in one live profile.
Collect behavior in real time, resolve identity, and activate users across web and mobile from a single source of truth.
Act When Intent Is Highest
Profiles update instantly as users browse, tap, and return, so your journeys trigger while attention is still high.
From Anonymous to Known User
Automatically merge anonymous sessions with identified users to preserve full context across visits.
One Timeline Across Channels
Unify events from web, mobile, and backend systems so every message uses the same user context.
Use profile data wherever your team works.
Query user profiles in real time from your backend, CRM, or internal tools. Use the API when you need it, while keeping day-to-day activation simple for growing teams.
- RESTful API with comprehensive docs
- Real-time data, no caching delays
- Filter by attributes, segments, or events
"userId": "usr_9x4k2",
"email": "jane@example.com",
"attributes": {
"plan": "growth",
"ltv": 2450
},
"devices": [
{ "type": "ios", "lastSeen": "2m ago" }
],
"segments": ["active_users", "premium"]
}
Built for growing teams.
Use unified profiles to power onboarding, activation, re-engagement, and retention campaigns.
Segment by Behavior and Intent
Create dynamic segments based on user actions, attributes, and recency so each message reaches users at the right moment.
Personalize with Profile Context
Use profile attributes and behavior to tailor messaging for onboarding, upgrades, and reactivation flows.
Automate Lifecycle Engagement
Trigger automated campaigns by lifecycle stage to onboard new users and re-engage inactive users with less manual work.
Consent-First Data Practices
Built-in consent and deletion workflows help you respect user preferences while staying aligned with privacy requirements.
Build smarter engagement with live profiles.
Bring user data together and launch better messaging journeys in minutes.